tronic books. Library of Congress Cataloging-in-Publication Data. Ash, Tim, -. Landing page optimization / Tim Ash. p. cm. ISBN (pbk.). Charter Authorized Consultants for Google Website Optimizer. •. Landing Page Optimization & Conversion Audit Consulting. •. A-B Split. Landing Page Optimization and millions of other books are available for site Kindle. Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page.
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Tim Ash is the author of two bestselling Landing Page Optimization books ( translated into six languages), and CEO of. SiteTuners, a strategic conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web. Welcome to the official website of "Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions" by Tim Ash. This best-selling book .
The first site Tim analyzed is FreeReport. The picture on this site is not reenforcing the message and it distracts from the call-to-action button. Next up FreeCoupons. Visual trust marks could really add to this site.
Show logos of brands that people trust on the site and it adds a lot of credibility to your brand. Next up FamousBirthdays. Since the banner is animated it also continually moves the users attention back to the ad and away from the content. Get rid of motion on your page, especially if it is going against your intended purpose.
What else? The toolbox image on the right looks like tacky clip art which brings down the quality of the page and impacts the consistency of the site as a whole. Clear headlines, clear font hierarchy is critical so users can easily find what they are looking for.
Also stick to even width fonts like Helvetica and Arial and avoid using all capitals. The video preview graphic below New to DomainTools is a great idea but rather than using a frame from the video, customize the graphic and really make it pop. All in all, Tim Ash has committed the sin of writing a business book without the aim to help the reader.
A great book simply because it emphasizes the importance of landing page optimization, a topic that not many typical marketers really consider important. It does end up feeling a bit like a pitch to utilize Tim's company and the other downfall is that every form of a landing page doesn't work for the same client.
Sep 27, Nik rated it liked it. I went into this knowing nothing about landing pages, and came out knowing I'll be using this as a reference in the future. Definitely worth your time if you can actively practice the content in this book.
Landing page optimization — a process of diagnosing, tuning and testing — is detail work. Jul 20, Dustin rated it really liked it. This is a really good book with a lot of detail, including the math and statistical analysis of optimization. My only complaint is, Tim Ash must do a terrible job hiring IT.
He spends most of chapter 13 griping about IT professionals which became quite obnoxious around the 10th or 11th page of rants.
The subtitle of this book should have been the title I didn't walk away with many insights into how to optimize landing pages, but learned more than I ever wanted to know about testing methodologies. Great insights on landing page optimization to help boost online marketing campaigns.
The tips and ideas from the author were really helpful in raising the quality scores on my PPC campaigns so I end up with lower bids and ad spend. Feb 01, Nate Desmond rated it really liked it. Slightly dated, but lots of good ideas.
Focused on the theoretical level. May 06, Juan Jacobo Bernal rated it liked it.
Yikes was that dense It got frustratingly info-heavy at times. You will find some gold nuggets in there, if you stay awake. A decent read. Towards the end I started to feel like I was reading a marketing pitch to use this guy's "tuning engine" but was definitely worth the read. Dec 29, Wpturkce rated it it was amazing. This book includes an amazing road map for SEO success. For GetAbstract.
Very detailed book on creating effective landing pages. Might be a difficult read for those who haven't worked with them.
Good so far! Dec 04, Jacqueline Isaacs rated it it was amazing Shelves: Excellent, practical guide to online marketing.
This is a solid book for the basics. I review and re-read repeatedly.
Thanks Tim! Immy rated it really liked it Oct 07, For anyone serious about improving and developing their current website, this is a MUST read!! Harano Heartyy rated it it was amazing Feb 01, Paul rated it it was ok Aug 29, Andra Petrosan rated it it was amazing Sep 18, Jerad Hill rated it it was amazing Jun 28, Adrianus Yoga rated it it was ok Feb 03, Bartek Dymecki rated it it was ok Sep 16, Kyle Deming rated it really liked it Jan 12, Scott Clark rated it liked it Nov 14, Nathan rated it really liked it Mar 14, Rob rated it really liked it Dec 17, Readers Also Enjoyed.
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About Tim Ash. Tim Ash.
Books by Tim Ash. Trivia About Landing Page Opti